Icon Business Advisors
Icon Business Advisors needed to start strong.
IBA was a new company with a mission to bring merger & acquistions power to small businesses, businesses that are usually ignored by the “big boys”. Or worse, viewed purely as opportunities to flip for money, ignoring the people involved. Therefore a personal image was critical; without a photoshoot stock had to be carefully selected and tinted to match.
Consistent branding was a MUST as IBA was new and needed to establish street cred with quality of their site.