CHASE Safety
CHASE loved their original logo, but there were a few issues:
- The original did not translate well to smaller usage
- They are located in middle Tennessee and do serve all over North America, however, the globe suggested international/world-wide service (which they do not offer).
- Red, and blue are standard colors but after researching their client base, pipeline and construction workers, it was decided to explore hazard vest colors of lime and orange.
- Finally, we wanted to express the collaborative and cyclical relationship of drug testing services and employers, ergo the interlocking “C”s.
Client: CHASE Safety
Category: Logos