S&S Johnson Health Advisors
A friend built founders, Steck and Staci Johnson, a website as a favor. Regrettably, the site wasn’t doing them any favors.
Steck and Staci had helped groups and singles get health insurance and navigate medicare. They were great at serving others, but had neglected their business. Firehouse took point on developing an official name (S&S Johnson Health Advisors), a logo, and a site redesign.
Through brand discovery, we realized S&S was all about personal relationships. Never about selling. Therefore we marketed them as solution providers rather than salespeople. Listening. Caring. Who wouldn’t want to business with that?
